Public relations

Success starts before sun rise.

I have a confession, I'm a morning person. One of those cant sleep in, pop out of bed and  ready to go annoying people. 

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Until the time change... 

With an uptick in work (so thankful for amazing word of mouth referrals) & recently launched Groupon offer I've been struggling with a productive morning routine.

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Managing multiple social media accounts, my day starts with an iPad, scanning 100's if not 1,000's of messages, posts and trends. Following the advice of my talented Chiropractor at Thrive Studio, I begin the day stretched on a foam roller to alleviate the tension in my mind back (separate post on back health for entreprenuers). 

10 minutes of stretching, followed by listening to to morning news programs, reading emails (ranging between 200-600 somehow appear overnight) and creating my morning to-do list in Evernote

I frequently remind myself, "Success starts before the sun rise."  Keeping with that, before bed I always go through a mental list of things to be thankful for, repeat a personal manifestation (Separate post to come) and shut off ALL smart devices, phones, iPad, laptop, TV- anything that can distract my mind.  This aides in a deeper sleep and waking more rested and relaxed for a new day!

  • Warm water with lemon juice
  • 10 minutes stretching  
  • Daily to-do list  
  • Your favorite playlist (Cafe del Maré)

So, I've shown you mine... Now show me yours!

What is YOUR morning routine? 

It's all about the subscription... How new package offerings came to be

One of the big goals @MWQPR for 2015 is creating valuable offerings for small business clients. Those who are unable to work with an agency on a retainer basis, yet still need at minimum the essential Public Relations guidelines. 

During a creative session the team started looking at our lifestyle and how we expanded our knowledge base, wellness or way of life. Subscriptions, it is ALL ABOUT the subscriptions, the Gym, your cell phone, weekly mentorship groups, email lists, pod casts... You get the idea, thus we created 3 starter packages and continue to develop PR & Social Media subscriptions (release coming soon) 

 

Our first three packages include DIY PR, the basics for small business & one off projects, One & Done Social Media starter kit and Three Months of Social Media- get the social ball rolling. 

Sign up for our newsletter & be the first to know all the latest & greatest offerings! 



UBER - Lyft vs. the Taxi's

Uber & Ride Share Apps.

Valued at about $18bn, the transportation network company Uber is shaking things up for the car service industry. Apart of a new wave of tangible technology which connects riders with on-demand drivers, the startup along with similar ride share applications suchas Lyft have been raved about by users yet criticized for changing cities’ long established transportationservices.

  

Ride share applications remain a highly favorable alternative to traditional taxis for a number of reasons. Payments are made exclusively through credit cards, the apps save your card details and charges for each ride and cancellation making the payment effortless. The service also offers riders a five-star rating system that the company relies on to fire drivers with frequently poor ratings.  Riders can share rides and split fares, as well enable friends to track the taxi so they map their whereabouts.

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Ride share apps are now available in over 160 cities globally but several metropolis’s have already displayed their non support over the technology. In Berlin and Seoul ride share apps are banned for usingunlicensed taxis, while in London cabbies have organized several protests, accusing rideshares of stealing their business and paying insufficient taxes. In the United Sates however, riders seem to be winning the battle against the taxi industry as an overnight vote in Washington to ban Uber initialized a response of 37,000+ tweets, ultimately overthrowing the attempted Uber amendment. According to Uber’sCEO Travis Kalanick, in cities such as San Francisco and New York where the demand for transportation outweighs the supply, ride share apps are necessary and act as an “injection of oxygen”.

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For good or bad, it is irrefutable that Uber and ride share apps are rapidly gaining ground. As taxi cartels attempt to hinder technology’s changes to the industry it is vital to ensure that riders are not denied their choice in transportation due to those who want to remain dominant.  As ride share apps continue to gain popularity, city policies and state laws will have to adjust in order to keep competition within the transportation industry fair.

 

-This Blog post was written by our TALENTED Intern Alessandro to learn more connect with him on linkedin 

 

 

Sunny Santa Barbara

Flipping through the latest issues of a few magazines with client mentions!

Pick up the latest issue of Santa Barbara Mag for a glimpse into The Public Market! 

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