Uber & Ride Share Apps.
Valued at about $18bn, the transportation network company Uber is shaking things up for the car service industry. Apart of a new wave of tangible technology which connects riders with on-demand drivers, the startup along with similar ride share applications suchas Lyft have been raved about by users yet criticized for changing cities’ long established transportationservices.
Ride share applications remain a highly favorable alternative to traditional taxis for a number of reasons. Payments are made exclusively through credit cards, the apps save your card details and charges for each ride and cancellation making the payment effortless. The service also offers riders a five-star rating system that the company relies on to fire drivers with frequently poor ratings. Riders can share rides and split fares, as well enable friends to track the taxi so they map their whereabouts.
Ride share apps are now available in over 160 cities globally but several metropolis’s have already displayed their non support over the technology. In Berlin and Seoul ride share apps are banned for usingunlicensed taxis, while in London cabbies have organized several protests, accusing rideshares of stealing their business and paying insufficient taxes. In the United Sates however, riders seem to be winning the battle against the taxi industry as an overnight vote in Washington to ban Uber initialized a response of 37,000+ tweets, ultimately overthrowing the attempted Uber amendment. According to Uber’sCEO Travis Kalanick, in cities such as San Francisco and New York where the demand for transportation outweighs the supply, ride share apps are necessary and act as an “injection of oxygen”.
For good or bad, it is irrefutable that Uber and ride share apps are rapidly gaining ground. As taxi cartels attempt to hinder technology’s changes to the industry it is vital to ensure that riders are not denied their choice in transportation due to those who want to remain dominant. As ride share apps continue to gain popularity, city policies and state laws will have to adjust in order to keep competition within the transportation industry fair.
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