Social media

DIY Social Media Course for Small Business Owners

Are you a Small Business Owner looking to get started with Social Media?

Find yourself overwhelmed with all the social media platforms current and potential customers are using?

This DIY Guide to Social Media basics will help you get started, get confident and get posting. A proven method developed over years working with small business clients who were limited by budget and wanted to gain control of their online presence. With an easy to understand strategy (including checklist), cheat sheet guides to each social media platform and a spreadsheet for tracking results, you'll be a tweeting in no time!

IT’S TIME FOR AN AUDIT: SOCIAL MEDIA AUDIT

SOCIAL MEDIA AUDIT: ENSURE YOUR CURRENT EFFORTS, STRATEGY AND PAGES ARE OPTIMIZED

Are you maintaining social media for one or multiple pages ‘on the side’ while working a full time job? 

Maintaining a social media presence can be a full-time job, which can be challenging if your full-time job requires your time and attention be spent elsewhere. Social media profiles can quickly fall into disrepair if left alone / out dated. An in depth audit, with reporting and update suggestions can help get things back on track.

A key part to creating a successful social media presence is developing a clear content strategy, and ensuring all pages, platforms and messaging are consistent. One way to do this is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, working with an external expert will run a thorough audit of all existing social media (including audience, reach and competitive benchmarks). Following the audit your reporting should provide a clear and easy to navigate roadmap where you are preforming well and what areas need improvement.

Are you on facebook, twitter and instagram (among others) all day, every day posting, linking, sharing till your mouse runs out of batteries?

On the flip side, you may be over-posting to your social media profiles, which leads to unfollows and loss in reach. While you may take great pain to keep everything updated and cohesive, without a clear strategy and content calendar your efforts can sink your social ship. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.

To kick start your social media audit, visit our Small Business 'centric Social Audit package. 

Things to Consider before launching your Social Media Strategy

When working with social media, there area a number of businesses doing well with monitoring, and engaging... There are also many who are falling behind or missing the mark. We've found the common X factor between the two is STRATEGY those doing well have one. 

When you take the time to develop a social media strategy you are more likely to engage your target audience, post relevant content and meet your benchmarks / goals. Don't worry, this doesn't mean you have to plan every post, tweet, instagram and facebook post. Rather having a clear overall strategy (think: roadmap) you and your social media / business is working towards.

Ask yourself these  KEY QUESTIONS before kicking off a social media strategy OR engaging an agency to manage your social media. 

  • Resources: Do you or your team have time to manage and engage all social media?
  • Budget: Time is money allocate X time per platform is there value in working with an expert?
  • Tactics: How, When, Where, Why, What... There's a lot more that goes into social media than meets the eye
  • Platforms: New platforms seem to pop up daily. What are YOUR key platforms. Where is YOUR audience?
  • Competition: What is the competition doing? Evaluate what people are doing well, and use that as inspiration NOT carbon copy!

Without a clear strategy and answers to the questions above, you may do well... Why roll the dice with your business? 

Want to learn more, contact us for a complimentary 15 minute social media consultation. 

Success starts before sun rise.

I have a confession, I'm a morning person. One of those cant sleep in, pop out of bed and  ready to go annoying people. 

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Until the time change... 

With an uptick in work (so thankful for amazing word of mouth referrals) & recently launched Groupon offer I've been struggling with a productive morning routine.

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Managing multiple social media accounts, my day starts with an iPad, scanning 100's if not 1,000's of messages, posts and trends. Following the advice of my talented Chiropractor at Thrive Studio, I begin the day stretched on a foam roller to alleviate the tension in my mind back (separate post on back health for entreprenuers). 

10 minutes of stretching, followed by listening to to morning news programs, reading emails (ranging between 200-600 somehow appear overnight) and creating my morning to-do list in Evernote

I frequently remind myself, "Success starts before the sun rise."  Keeping with that, before bed I always go through a mental list of things to be thankful for, repeat a personal manifestation (Separate post to come) and shut off ALL smart devices, phones, iPad, laptop, TV- anything that can distract my mind.  This aides in a deeper sleep and waking more rested and relaxed for a new day!

  • Warm water with lemon juice
  • 10 minutes stretching  
  • Daily to-do list  
  • Your favorite playlist (Cafe del Maré)

So, I've shown you mine... Now show me yours!

What is YOUR morning routine? 

Shop Small Saturday

Supporting local businesses has been a passion of mine for years.  Not only do you build a relationship and often times friendship with the business owners, there is a sense of community not present when shopping at large chain stores. 

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When Shop Small Saturday kicked off a few years ago, I introduced Lola Boutique - Santa Barbara based Women's clothing and accessories to the concept. One of the first Santa Barbara locations to participate, it is thrilling to see so many local businesses taking advantage of the cross promotional opportunities!

This year two of our clients, The Pasta Shoppe  and Camp Canine  are participating in Shop Small Saturday.  

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The Pasta Shoppe- Opened April 2014 in Santa Barbara's Public Market, founded by Diane Harding, restaurateur.

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Camp Canine, Family owned & operated for 30+ years, Doggie Daycare, Grooming, Boarding and training. A huge supporter of local animal shelters including DAWG - Dog Abuse Welfare Group.   

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UBER - Lyft vs. the Taxi's

Uber & Ride Share Apps.

Valued at about $18bn, the transportation network company Uber is shaking things up for the car service industry. Apart of a new wave of tangible technology which connects riders with on-demand drivers, the startup along with similar ride share applications suchas Lyft have been raved about by users yet criticized for changing cities’ long established transportationservices.

  

Ride share applications remain a highly favorable alternative to traditional taxis for a number of reasons. Payments are made exclusively through credit cards, the apps save your card details and charges for each ride and cancellation making the payment effortless. The service also offers riders a five-star rating system that the company relies on to fire drivers with frequently poor ratings.  Riders can share rides and split fares, as well enable friends to track the taxi so they map their whereabouts.

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Ride share apps are now available in over 160 cities globally but several metropolis’s have already displayed their non support over the technology. In Berlin and Seoul ride share apps are banned for usingunlicensed taxis, while in London cabbies have organized several protests, accusing rideshares of stealing their business and paying insufficient taxes. In the United Sates however, riders seem to be winning the battle against the taxi industry as an overnight vote in Washington to ban Uber initialized a response of 37,000+ tweets, ultimately overthrowing the attempted Uber amendment. According to Uber’sCEO Travis Kalanick, in cities such as San Francisco and New York where the demand for transportation outweighs the supply, ride share apps are necessary and act as an “injection of oxygen”.

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For good or bad, it is irrefutable that Uber and ride share apps are rapidly gaining ground. As taxi cartels attempt to hinder technology’s changes to the industry it is vital to ensure that riders are not denied their choice in transportation due to those who want to remain dominant.  As ride share apps continue to gain popularity, city policies and state laws will have to adjust in order to keep competition within the transportation industry fair.

 

-This Blog post was written by our TALENTED Intern Alessandro to learn more connect with him on linkedin