content marketing

IT’S TIME FOR AN AUDIT: SOCIAL MEDIA AUDIT

SOCIAL MEDIA AUDIT: ENSURE YOUR CURRENT EFFORTS, STRATEGY AND PAGES ARE OPTIMIZED

Are you maintaining social media for one or multiple pages ‘on the side’ while working a full time job? 

Maintaining a social media presence can be a full-time job, which can be challenging if your full-time job requires your time and attention be spent elsewhere. Social media profiles can quickly fall into disrepair if left alone / out dated. An in depth audit, with reporting and update suggestions can help get things back on track.

A key part to creating a successful social media presence is developing a clear content strategy, and ensuring all pages, platforms and messaging are consistent. One way to do this is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, working with an external expert will run a thorough audit of all existing social media (including audience, reach and competitive benchmarks). Following the audit your reporting should provide a clear and easy to navigate roadmap where you are preforming well and what areas need improvement.

Are you on facebook, twitter and instagram (among others) all day, every day posting, linking, sharing till your mouse runs out of batteries?

On the flip side, you may be over-posting to your social media profiles, which leads to unfollows and loss in reach. While you may take great pain to keep everything updated and cohesive, without a clear strategy and content calendar your efforts can sink your social ship. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.

To kick start your social media audit, visit our Small Business 'centric Social Audit package. 

Things to Consider before launching your Social Media Strategy

When working with social media, there area a number of businesses doing well with monitoring, and engaging... There are also many who are falling behind or missing the mark. We've found the common X factor between the two is STRATEGY those doing well have one. 

When you take the time to develop a social media strategy you are more likely to engage your target audience, post relevant content and meet your benchmarks / goals. Don't worry, this doesn't mean you have to plan every post, tweet, instagram and facebook post. Rather having a clear overall strategy (think: roadmap) you and your social media / business is working towards.

Ask yourself these  KEY QUESTIONS before kicking off a social media strategy OR engaging an agency to manage your social media. 

  • Resources: Do you or your team have time to manage and engage all social media?
  • Budget: Time is money allocate X time per platform is there value in working with an expert?
  • Tactics: How, When, Where, Why, What... There's a lot more that goes into social media than meets the eye
  • Platforms: New platforms seem to pop up daily. What are YOUR key platforms. Where is YOUR audience?
  • Competition: What is the competition doing? Evaluate what people are doing well, and use that as inspiration NOT carbon copy!

Without a clear strategy and answers to the questions above, you may do well... Why roll the dice with your business? 

Want to learn more, contact us for a complimentary 15 minute social media consultation.