friday

UBER - Lyft vs. the Taxi's

Uber & Ride Share Apps.

Valued at about $18bn, the transportation network company Uber is shaking things up for the car service industry. Apart of a new wave of tangible technology which connects riders with on-demand drivers, the startup along with similar ride share applications suchas Lyft have been raved about by users yet criticized for changing cities’ long established transportationservices.

  

Ride share applications remain a highly favorable alternative to traditional taxis for a number of reasons. Payments are made exclusively through credit cards, the apps save your card details and charges for each ride and cancellation making the payment effortless. The service also offers riders a five-star rating system that the company relies on to fire drivers with frequently poor ratings.  Riders can share rides and split fares, as well enable friends to track the taxi so they map their whereabouts.

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Ride share apps are now available in over 160 cities globally but several metropolis’s have already displayed their non support over the technology. In Berlin and Seoul ride share apps are banned for usingunlicensed taxis, while in London cabbies have organized several protests, accusing rideshares of stealing their business and paying insufficient taxes. In the United Sates however, riders seem to be winning the battle against the taxi industry as an overnight vote in Washington to ban Uber initialized a response of 37,000+ tweets, ultimately overthrowing the attempted Uber amendment. According to Uber’sCEO Travis Kalanick, in cities such as San Francisco and New York where the demand for transportation outweighs the supply, ride share apps are necessary and act as an “injection of oxygen”.

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For good or bad, it is irrefutable that Uber and ride share apps are rapidly gaining ground. As taxi cartels attempt to hinder technology’s changes to the industry it is vital to ensure that riders are not denied their choice in transportation due to those who want to remain dominant.  As ride share apps continue to gain popularity, city policies and state laws will have to adjust in order to keep competition within the transportation industry fair.

 

-This Blog post was written by our TALENTED Intern Alessandro to learn more connect with him on linkedin 

 

 

Sunny Santa Barbara

Flipping through the latest issues of a few magazines with client mentions!

Pick up the latest issue of Santa Barbara Mag for a glimpse into The Public Market! 

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Friday the 13th : Friggatriskaidekaphobia

Find yourself  a bit wary on this Friday the 13th?  Well, you're not alone, in a 2004  article in  National Geographic,  Donald Dossey, founder of the Stress Management Center and Phobia Institute in North Carolina, as saying up to 21 million people may suffer from the phobia, exhibiting symptoms that can range from mild anxiety to full-out panic attacks.

Dossey’s center has estimated that up to $800 million is lost every Friday the 13th. Why? People who believe the day is unlikely don’t want to travel, go to work, go to a store or do much of anything except stay home and avoid black cats and 13th building floors.

 

Friggatriskaidekaphobia (Fear of Friday the 13th)

(Frigga being the name of the Norse goddess for whom "Friday" is named in English and triskaidekaphobia meaning fear of the number thirteen

 

How/ Why is  13 unlucky?

• Thomas Fernsler, a math specialist at the University of Delaware, is known as Dr. 13.  Fernsler, the associate policy scientist in the university’s mathematics and science education resource center, has the moniker because he has done extensive research on the day. A story about him on the university’s Web site, quotes him as saying  that Jesus Christ was crucified on a Friday the 13th, and, the number 13 “suffers from its position after 12, which numerologists consider a complete number, encompassing the number of months in a year, signs of the zodiac, gods of Olympus, labors of Hercules, tribes of Israel, apostles of Jesus, days of Christmas and eggs in a dozen.”