marketing

IT’S TIME FOR AN AUDIT: SOCIAL MEDIA AUDIT

SOCIAL MEDIA AUDIT: ENSURE YOUR CURRENT EFFORTS, STRATEGY AND PAGES ARE OPTIMIZED

Are you maintaining social media for one or multiple pages ‘on the side’ while working a full time job? 

Maintaining a social media presence can be a full-time job, which can be challenging if your full-time job requires your time and attention be spent elsewhere. Social media profiles can quickly fall into disrepair if left alone / out dated. An in depth audit, with reporting and update suggestions can help get things back on track.

A key part to creating a successful social media presence is developing a clear content strategy, and ensuring all pages, platforms and messaging are consistent. One way to do this is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, working with an external expert will run a thorough audit of all existing social media (including audience, reach and competitive benchmarks). Following the audit your reporting should provide a clear and easy to navigate roadmap where you are preforming well and what areas need improvement.

Are you on facebook, twitter and instagram (among others) all day, every day posting, linking, sharing till your mouse runs out of batteries?

On the flip side, you may be over-posting to your social media profiles, which leads to unfollows and loss in reach. While you may take great pain to keep everything updated and cohesive, without a clear strategy and content calendar your efforts can sink your social ship. Audits are helpful in these instances, too. They can serve as much-needed opportunities for reflection and growth.

To kick start your social media audit, visit our Small Business 'centric Social Audit package. 

Success starts before sun rise.

I have a confession, I'm a morning person. One of those cant sleep in, pop out of bed and  ready to go annoying people. 

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Until the time change... 

With an uptick in work (so thankful for amazing word of mouth referrals) & recently launched Groupon offer I've been struggling with a productive morning routine.

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Managing multiple social media accounts, my day starts with an iPad, scanning 100's if not 1,000's of messages, posts and trends. Following the advice of my talented Chiropractor at Thrive Studio, I begin the day stretched on a foam roller to alleviate the tension in my mind back (separate post on back health for entreprenuers). 

10 minutes of stretching, followed by listening to to morning news programs, reading emails (ranging between 200-600 somehow appear overnight) and creating my morning to-do list in Evernote

I frequently remind myself, "Success starts before the sun rise."  Keeping with that, before bed I always go through a mental list of things to be thankful for, repeat a personal manifestation (Separate post to come) and shut off ALL smart devices, phones, iPad, laptop, TV- anything that can distract my mind.  This aides in a deeper sleep and waking more rested and relaxed for a new day!

  • Warm water with lemon juice
  • 10 minutes stretching  
  • Daily to-do list  
  • Your favorite playlist (Cafe del Maré)

So, I've shown you mine... Now show me yours!

What is YOUR morning routine? 

It's all about the subscription... How new package offerings came to be

One of the big goals @MWQPR for 2015 is creating valuable offerings for small business clients. Those who are unable to work with an agency on a retainer basis, yet still need at minimum the essential Public Relations guidelines. 

During a creative session the team started looking at our lifestyle and how we expanded our knowledge base, wellness or way of life. Subscriptions, it is ALL ABOUT the subscriptions, the Gym, your cell phone, weekly mentorship groups, email lists, pod casts... You get the idea, thus we created 3 starter packages and continue to develop PR & Social Media subscriptions (release coming soon) 

 

Our first three packages include DIY PR, the basics for small business & one off projects, One & Done Social Media starter kit and Three Months of Social Media- get the social ball rolling. 

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