Today’s reality — most businesses fail to grow because they fail to plan. They fail to honestly assess their strengths and weaknesses and assign accountability for programs tied to growth goals within the organization.”
~Spencer Markades, Strategic Innovation
TRADITIONAL PUBLIC RELATIONS & MARKETING
“A good PR story is infinitely more effective than a front page ad.”
Establish strategic partnerships with brands and/or businesses to help increase public awareness and/or drive sales.
Specialized and targeted public relations strategies based on clients needs to generate A-list placements in online, print and broadcast media.
Expertly crafted SEO optimized press releases on a targeted local and national level to get news in the right hands.
EPK's (electronic press kits) to host clients pertinent information, high resolution images, and press releases in a secure web-hosted server for media to access and download files quickly and easily.
Coordinating and managing events: Grand opening, launch events and meet & greets
Brand development: Brand guidelines, pillars, messaging and design
Communications strategy: B2B, B2C, content strategy and development
Client relationship management (CRM): Strategy, outline and platform
Editorial services: press materials, speeches, bylines, op-eds, promotional copy
Media relations / placement
Digital / social media strategy and execution*
SOCIAL MEDIA & CONTENT MARKETING
Twitter, Instagram, Facebook, Yelp, Swarm, Pinterest, Tumblr, Google+ and more!
In 60 seconds on the Internet, 320 Twitter accounts and 100 LinkedIn accounts are created. 600 new videos are added to YouTube. 1,500 blog posts are published.*
To rise above this clutter, you must be deliberate, strategic and targeted.
Create cohesive presence across all social media platforms
Influencer outreach and engagement
Strategy, design, development and ongoing support of social profiles / channels
Consultation and education on the importance of an online presence in an increasingly web-driven social society.
Creation of strategy and timelines for social media campaigns so that there is consistency in brand tone/voice and frequent content being posted.
Creation of optimized Facebook pages, Twitter handles, Instagram accounts and unique Hashtags to help reach a target audience at the grassroots level.
Increasing of fan statistics (#'s) on all social media platforms through strategic viral tagging.
Digital media / social media strategy development
Conversation monitoring and analysis
Digital campaign ideation and execution
Full video capability (ideation, production, editing) for online or offline use
Website strategy, architecture and content consultation and support
CONSULTING | SMALL BUSINESS | TRAINING & PROJECT BASED
Not sure you're ready for an on-going Public Relations or Social Media campaign? We will work with you on an hourly basis. Consulting on how best to reach your target client, establish your brand or audit your current online presence.
Social Media Set-up–– Not sure where to start when it comes to social media? We will establish a cohesive presence across all social media platforms giving you the tools to get you online!
Blog -- Looking to launch a new blog? We will launch your blog from the ground up!
Client Relationship Marketing (CRM)
Social Media Strategy–– Comprehensive Social Media Strategy Creation.
Audit of existing Social Media Strategy Including Recommendations for Improvement
Interested in learning more?
Check the "Consult" box if you would like to be entered in our Complimentary 30 Minute Public Relations & Social Media Giveaway!